DE
11 May
2021

CORPORATE SOCIAL RESPONSIBILITY (CSR):  Philanthropy or Strategic Partnership?  Which strategy should a company follow in CSR?
 

Corporate Social Responsibility (CSR) is a concept that provides companies with a basis for integrating social and environmental concerns into their business. It influences intern activities as well as interactions with stakeholders. Businesses can practice social responsibility by donating money, products or services to social causes and non-profits. However, there is much more to Corporate Social Responsibility than just donations and payments.

For companies and stakeholders, it is essential to evaluate which type of CSR is working as best practice. There are four different forms of CSR.

For a meaningful implementation of CSR in the company, it is necessary to look at its goals. To figure out said plans, one differs between non-strategic and strategic corporate social responsibility.  Both forms differ by a low or high degree of integration into the business model.  Another distinguishing feature of CSR activity is the behaviour of the company.  A company can either respond to regulatory conditions and stakeholder pressure or proactively engage in CSR activities voluntarily.

"Non-strategic CSR splits into two different models, one focusing on ethical aspects, the other one looking further into altruistic activities. Ethical CSR refers to responsible corporate behaviour in the framework of uncodified social norms and values.

Altruistic CSR characterizes activities that the company carries out beyond social norms. It focuses on Corporate Philanthropy and Good Corporate Citizenship. In the sense of altruistic CSR, companies use part of their abilities and resources to address societal problems voluntary basis.

Strategic CSR aims to achieve corporate social responsibility to benefit society, the relevant stakeholders, and the company itself. It is not primarily valued as a cost item but seen as a long-term investment and builds up sustainable marketing. A company that invests in CSR can thus increase its profit at the same time as benefiting society.  In this way, CSR contributes to improving its competitiveness." (NO.3, 2011. Strategische Corporate Social Responsibility)

Both forms of CSR are inevitable to fulfil the UN Sustainable Development Goals (SDG).

In India, 140,000 children die of water-related diseases every year. What's the cause?  Lack of access to safe drinking water sources. 

Through a systematic approach, HELIOZ  and implementation partners, achieves a change in the behaviour of local families in the area of Water, health & sanitation (WASH). Additionally, it reaches positive environmental impacts.

HELIOZ is a strategic partner for European and Indian Companies in CSR, specializing in high-quality project implementation. The Social Enterprise is creating an impact globally while providing unique content and supporting its partners in communications and marketing. HELIOZ enables its customers to stand out over their competition and increase their brand value. Its focus lies deep in strategic partnerships to achieve long-term improvements.

An example of excellent strategic CSR enabled through HELIOZ is their partnership with HOFER.

Since 2016 HOFER and HELIOZ are collaborating in the field of carbon reduction projects with added value. Building on the long-term relation, HOFER has expanded the cooperation in 2020 and 2021. The climate project in Sharankhola plays an essential part in HOFER's climate and social initiative "Heute für Morgen" and in the company's goal to achieve carbon neutrality.

Thanks to a strategic partnership with HELIOZ, HOFER is improving climate and lives through contributing to a better drinking water supply and saving more than 4,000 tons of CO2 per year in Bangladesh.

For HELIOZ, CSR is not just a phrase but its mission.